The JBG Companies

Waterview Branding System & Positioning

This branding system promotes sales of a new luxury condominium with stunning views of Washington, DC from across the Potomac River. The goal was also to build brand loyalty and community by creating teaser ads. The branding system includes the development of an identity, collateral materials, environmental graphics, an advertising campaign, and banners.

• District 2 Silver ADDY
• Best of Collateral Material, ADDY
• Best of Show, PIA Award

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